President and Co-Founder Brian Hanaford grew up in a racing family. His dad, Harold "Hard Luck" Hanaford, was one of the most respected northern New England racing drivers of the 1960s.

Hanaford’s mentor, Ken Squire, guided him to his first opportunity, created by Mike Massaro’s media internship at Stafford Motor Speedway. "Brian shares the same desire and determination that marked his dad’s success," says Squire. "He has proven that he is willing to do whatever is necessary and demonstrates real creativity as he strives to build a better understanding of America’s leading motor sport, stock car racing."

Hanaford began writing articles for Stafford’s "Pitstopper" magazine. "His knowledge of the sport, and of business, was clearly reflected in the pieces he put together for our NASCAR Featherlite Modified Tour and Busch North Series events. Brian’s strong writing abilities stand on their own merit, but what impressed me most was his determination," said Mike Massaro, racing analyst for ESPN & Sports Center.

International marketing award winner Mike Sullivan at Momentum Resources impacted Hanaford’s marketing knowledge of integrated programs that were needed to change the face of motor sport sponsorship, like the Kodak Color of Racing Program. Hanaford began to package a driving experience with regional touring series venues and retail distributors that are ready, willing, and able to position product.

The Accessible Racing stock car driving experience for persons with disabilities expands motorsports market with the same marketing model and components employed by NASCAR to build America's fastest growing spectator sport. Specialty features include dual seats, low resistant steering, and hand control break and gas with instructor’s side break and steering for safety.