Cumberland Farms American Spectator Driving Challenge, Olympic Snow Boarder, & Interactive Outdoors
American Spectator Driving Challenge networks several members of the US snow board team such as Olympian Peter Thorndike, US team member Eric Warren, and coach Bill Enos with Interactive Outdoors video magazine.
Popular high profile athletes like Olympic ski medalist Body Miller and snow boarder Peter Thorndike experience American Spectator Driving Challenge from New England NASCAR champions like Dave Dion, Mike Olson, Stub Fadden, & Fast Eddie MacDonald.

Fellow snow boarder Bill Fuller said it was one of the Best experiences of his life! US team member Eric Warren arrived on his ninja style motorcycle and was equally excited, he said "Crazy! These cars are fast, faster then any of my toys." "Its a great rush!". Lakes region Olympian Thorndike adds, "Just amazing! I'm still shaking. Never had a feeling like that, I would compare it to hitting a big jump for the first time, or dropping of a huge cliff, being in the air and knowing its going to hurt when you land-but you come out of it!"

Instructors are the meat and potatoes of American Spectator Driving Challenge. NASCAR regional & weekly racing series drivers from other sanctioning bodies from a variety of geographic areas share years of priceless wisdom. 1999 NASCAR Most Popular driver Dave Dion, 2002 NASCAR regional touring series champion Mike Olson, and multi feature/track champion Stub Fadden are corner stones of American Spectator Driving Challenge.  "It is so much fun, you wonder if it should be legal!", says Gene Gagne, www.OutsideGroove.com. Wheelchair advocate Rick  "Duke" Raducha said,  "It has always been my dream to get in a race car, how could I be a rider with Dave Dion. I believe I could secure a lot of exposure for American Spectator Driving Challenge from local TV in this area (Connecticut)."

American Spectator Driving Challenge & Interactive Outdoors video magazine are collaborating to rocket regional stock car competitors into a new dimension. Video footage of events, including a  "how to" section that share tips with motor sport enthusiast, will soon be in production. American Spectator Driving Challenge Marketing Director Brian Hanaford says, "We have entertained corporate people at Canaan USA from California, Chicago, New York, New Jersey, Connecticut, Delaware and Maine. We generate excitement, some local media outlets seem to be on the fence thinking that we are targeting their advertising dollars. We are more concerned about delivering news worthy stories to reporters, then selling their advertising. When high profile Olympic athletes like Body Miller, and Pete Thorndike enjoy American Spectator Driving Challenge, one has to wonder if the impact would reach their audience favorably. Union Leader and Busch North News have been an exception and given American Spectator Driving Challenge great support because they realize what is newsworthy to their audience. I'm trying to build a fan base, and deliver a marketing tool."

Some go to a hockey games to watch a fight; others go to an Auto race to watch a crash. American Spectator Driving Challenge bring students up to top speed with professional drivers racing side by side, then safely spin around in the corner for a total experience. Don Shelford from Boston said,  "Oh my God, I think I'm addicted. You've created a monster. How do you expect me to drive around town now? And why are the turns on my street not banked! Thanks for helping me realize how weak and lame my car is. Time to find some sponsors! Thanks again, I'll be back."

June 28 is your chance to take the Challenge. Miller Lite distributor in Plattsburg, NY and Burlington, VT radio promotion includes tickets to New Hampshire International Speedway, local short tracks, and a chance to WIN an American Spectator Driving Challenge. New Hampshire Cumberland Farms has integrated with Pepsi to position product and increase floor traffic with FREE registers to WIN boxes in every NH Cumberland Farms store. We were part of a quarter million dollar fundraiser in Boston. NESN and Chronicle are checking us out! We have been so busy making news that we cant report the news. If your sports reporter is out of GAS, bring him to Canaan, get a discount and show 'em what it's all about! Don't delay, Drive today! For reservations visit us at www.603youride.com, or call 603-968-7433.