US Olympic medallist Bode Miller Drives Cumberland Farms American Spectator Driving Challenge at Canaan USA Speedway
US Olympic medallist Bode Miller learned to drive Cumberland Farms/Pepsi race car from some of the most legendary short track drivers in the region, such as Dave Dion, Stub Fadden, Harold Hanaford and Doug Hurst at Canaan USA speedway.

Bode's Gold Medal performance in Cumberland Farms American Spectator Driving Challenge is part of a new Pepsi Challenge available in all New Hampshire Cumberland Farms convenience stores. After a quick orientation and tour of the track with Busch North competitor Doug Hurst, legendary NASCAR driver Stub Fadden showed Miller the fast line around the track. NASCAR goodwill ambassador Dave Dion then strapped into the passenger seat and coached Bode through the final stages of Cumberland Farms/Pepsi American Spectator Driving Challenge that ended with a Gold Medal performance. Bode said, "Great to find the limits on a top level racecar and see what all the rave is about. It's a test of skill and nerve, incredible experience!"

John Hession captures Bode Miller-Stub Fadden-Dave Dion slicing and dicing, You can be next!

Miller & Dion discuss intensity and similarities of ski racing and auto racing. Bode explains, "I felt comfortable with the speed and line on the race track because its something I deal with all the time. We have to carry speed threw each corner perfectly because gravity is our source of speed." Dion adds, "If we carry to much speed into the corner with a racecar and over shoot the entry point of the corner, we push up the track and cannot turn the car with steering. A driver gets back online with a balance of break & throttle. When we hit the apex of the turn we apply power to let the engine turn the back of the car through the corner."

Cam Shaw-Doran front and center spear headed campaign to cross market ski racing and stock car racing with marketing director Brian Hanaford. Royce McIntosh is emerging from the #3 car chauffeured by racing legend Stub Fadden, Bode Miller emerges from #2 car driven by Dave Dion or Doug Hurst. Pepsi representative Bob joined by Volkswagen and Budweiser advertising campaigners. Photo credit John Hession

Cumberland Farms & Pepsi launch 2002 American Spectator Driving Challenge promotion on five New Hampshire radio stations. Loyal listeners get FREE special design mug & 79 cent coffee refills on their commute to work at Cumberland Farms, "The Stop That Keeps You Going". Cumberland Farms coffee mug promotion will network with Pepsi product individually stickered with register to tear off tabs to WIN American Spectator Driving Experience. Pricing will give Pepsi an advantage over the competition, and include pump toppers, posters, and entry forms to drive a racecar at every Cumberland Farms convenient store in New Hampshire. In addition, Cumberland Farms Manager Special Sales & Grand Openings are scheduled throughout the summer in Manchester, Concord, Laconia, Nashua, and East Rochester to provide thrill seeking consumers and NASCAR enthusiast with a chance to WIN American Spectator Driving Experience at Canaan USA Speedway.

Cumberland Farms Managers position Pepsi! Americas Fastest Growing Spectator Sport Photo Steve Vespa

American Spectator Driving Challenge Marketing Director Brian Hanaford says, "The Big Guns are fired up, we're ready to rock and roll! We have held two private test sessions attended by Emmy Award winning film producer John Hession, high profile athletes, media, corporate executives from across the country. Now we're ready to welcome the public to Canaan USA Speedway June 14, Father's Day weekend. High school graduation and growing interest from motorcycle enthusiast should push Cumberland Farms/Pepsi perfect gift idea over the top. We'll deliver a little extra incentive to anyone that provides Pepsi 12 pack proof of purchase at Cumberland Farms, rides in on a motorcycle, or shows us their 2002 diploma.

Don't delay call today, 603-968-7433!

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