Brian Hanaford grew up in a racing family. His dad, Harold "HardLuck" Hanaford, was one of the most respected northern New England racing drivers of the 1960s. Ken Squire, AKA the Grand Father of Motorsports, guided Brian to his first opportunity, created by Mike Massaro’s media internship at Stafford Motor Speedway. "Brian shares the same desire and determination that marked his dad’s success," said Squire. "He has proven that he is willing to do whatever is necessary and demonstrates real creativity as he strives to build a better understanding of America’s leading motor sport, stock car racing." Hanaford began writing articles for Stafford’s "Pitstopper" magazine. "His knowledge of the sport, and of business, was clearly reflected in the pieces he put together for our NASCAR Featherlite Modified Tour and Busch North Series events. Brian’s strong writing abilities stand on their own merit, but what impressed me most was his determination," said Mike Massaro, racing analyst for ESPN & Sports Center. International marketing award winner Mike Sullivan impacted
Accessible Racing stock car driving experience evolved from Hanaford Associates stock car driving experience for ambulatory persons, Hanaford struggled to keep pace with bigger - high financed operations. 9-11-01 Hanaford Associates was completing a fund raising & driving experience for US ARMY Recruiter Wives Association when the planes hit the towers. Dave Dion, at the time a volunteer and Vietnam Vet said "when we figure out who is responsible, if we dont all ready know, we are headed for war. I hope the guys coming home dont come back to the same disrespect that welcomed us home."
Previously, Cam Shaw-Doran (wheelchair bound) went for a ride in one of Hanaford's racecars, that was the defining moment for Hanaford. "You could hear him screaming over the sound of the engine and when he exited the car there was tears streaming down his cheeks. I asked what he thought, he responded "I want to drive this $#%$"."
Hanaford's vision is to expand motor sports opportunities with modified marketing vehicles (mobile billboards) designed with the same components employed by NASCAR marketing. NASCAR drivers all have off track marketing programs designed to make the cash register sing. Accessible Racing was formed and quickly aborted traditional marketing strategies, the trend was leaning more towards cause related shoppers. Hanaford reached out to Seamus Curley for advice, Seamus was previous VP for Bruton Smith at Charlotte Motor Speedway and helped put together a couple Nationally televised events with Frank Wilson at SPEED TV.
Dr Jeffrey Heckman and Hanaford partnered in a "proof of concept" event to measure psychological impact of assitive devices with (PIADS). Hanaford is fueled by passion and spends his spare time soliciting partnerships or developing business strategies. Together, the Accessible Racing Board of Directors are rallying behind Puget Sound VAMC, 1 of 7 Regional Amputee Center in Seattle Washington, and Medical Director Dr Jeffrey Heckman to answer the Department of Defense and Department of Veterans Affairs #1 Challenge, patient focused rehabilitation and education technologies to assist disabled vets in achieving their independence. Dave Baskin's Virtual World Driving Challenge is a league network that will connect 7 Regional Amputee Centers with more then 1,400 VAMC serving 9,000,000 veterans